Attractive employer

All companies of the Rheinmetall Group are facing increasingly tough competition from other companies for qualified staff. Attracting competent professionals for the companies is therefore one of the key tasks of HR work. In addition to performance-related pay and progressive employee benefits, Rheinmetall focuses in particular on wide-ranging prospects in the Defence and Automotive sectors, interdisciplinary career paths, opportunities for employment in the international Group companies and attractive training services.

In 2011, students near to graduation once again chose Rheinmetall as a top employer in the "trendence Graduate Barometer – Germany’s 100 Top Employers, Engineering Edition" and "Universum Top 100 Employers 2011 Student Survey, Engineering and Sciences" studies.

This shows that the consistent presence in recruitment marketing at university fairs, graduate conferences, recruitment events and online job centers, which has been coordinated throughout the Group for several years, is bearing fruit. In addition to classic and modern resources for selecting staff, the Rheinmetall Group therefore relies on the targeted expansion of existing cooperation agreements with universities, technical colleges and research institutes for the recruitment of well-trained specialist staff and managers.

At the same time, it is becoming clear that efforts to market the Group to the target universities, through the online presence and the use of various channels involving social media to reach future employees, can be reinforced further. In particular, it is the aim to reach Rheinmetall’s key target group of young, well-educated engineers and to ensure that these students and young professionals are made aware of the Group as an attractive employer. The trendence study shows that recruitment marketing offers potential in appealing to female students on technical degree courses: they account for almost 20 % of the target group that is of interest to Rheinmetall.